The Joy of Less by Francine Jay:
"Become “misnomers”: minimising our consumption to what meets our needs, minimise impact of our consumption on the environment, minimise effect of our consumption on other people’s lives.
Whenever we ignore television commercials, breeze by impulse items without a glance, borrow books from the library, mend our clothes instead of replacing them, or resist purchasing the latest electronic gadget, we’re committing our own little acts of “consumer disobedience”. By simply not buying, we accomplish a world of good: we avoid supporting exploitative labor practices, we reclaim the resources of our planet.
Our ultimate goal as minsumers is to live lightly on the earth. "
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